Marketing for Non-Marketers

Course Details


3 Months – Customisable for 4-hour workshops

Program Overview:

Do you understand marketing basics? The role of consumer behavior? How marketing strategy is developed and implemented? As you know, businesses exist to serve customers. Marketing is the department that ensures the company stays focused on the customer and makes customer satisfaction a top priority. Marketers develop a clear understanding of what customers value and advise other departments how to create value for customers.

Who should attend?

Any employee who interfaces with marketing and would like to understand the role of marketing, wishes to better understand marketing decisions or aspires to join the marketing department. Improve their communication skills as they relate to being assertive in business


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